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Conscious Hair Care Powered by Nature
BE ECO by Mila Professional is a modern, eco-conscious hair care concept created for people who want effective results without compromising their values. It combines high-performance professional formulas with natural ingredients, sustainable packaging and a deep respect for the balance of hair and nature.
BE ECO products are designed to support conscious hair care, where understanding hair needs is just as important as the ingredients used.
Natural, Vegan & Responsible Formulas
BE ECO formulations are based on a minimum of 92% naturally derived ingredients, carefully selected for their effectiveness and gentleness towards both hair and scalp.
All BE ECO products are:
- 100% vegan
- Cruelty-free (not tested on animals)
- Free from harmful or controversial ingredients, including:
- SLS & SLES
- Mineral oils
- Silicones
- Parabens
- PEGs
- Artificial colourants
This makes BE ECO a safe and responsible choice for regular use, professional salons and environmentally conscious consumers.
Five Targeted BE ECO Hair Care Lines
The BE ECO range is divided into five specialised lines, each designed to solve specific hair problems and deliver visible, long-lasting results.
👉BE ECO SUPERB BLOND
Designed for blonde, lightened and highlighted hair.
Helps to eliminate:
- Yellow and warm tones
- Hair breakage and frizz
- Damage caused by bleaching and lightening
👉BE ECO VIVID COLORS
Created for colour-treated hair that needs protection and radiance.
Addresses:
- Colour fading
- Heat-related damage
- Dullness and excessive dryness
👉BE ECO PURE VOLUME
Ideal for fine, low-porosity and easily weighed-down hair.
Helps with:
- Low porosity issues
- Flat, stringy strands
- Excessive oiliness and lack of volume
👉BE ECO SOS NUTRITION
A rescue solution for dry, rough and tangled hair.
Targets:
- Rough texture
- Tangling and knots
- Frizz and lack of smoothness
👉BE ECO WATER SHINE
For hair lacking hydration and natural glow.
Improves:
- Dryness
- Lack of shine and luminosity
PEH Balance – The Foundation of Conscious Hair Care
All BE ECO products are developed in line with the 👉PEH Balance principle, which is the key to maintaining healthy, beautiful hair.
PEH stands for:
- Proteins – rebuild and strengthen the hair structure
- Emollients – protect the hair surface and prevent moisture loss
- Humectants – hydrate by binding and retaining water inside the hair
A well-balanced combination of these three elements ensures hair remains strong, elastic, shiny and resilient.
Why PEH Balance Matters
Protein Deficiency or Excess
Lack of proteins leads to flat, dull hair with weakened structure. Proper protein levels help rebuild hair and improve volume and elasticity.
However, too much protein can cause hair to become stiff, brittle and overly frizzy.
Emollient Imbalance
Insufficient emollients result in dryness, roughness, static and increased breakage.
Excessive emollients may overload the hair, making it greasy and heavy with reduced volume.
Humectant Needs
When hair lacks humectants, it becomes dry, brittle and prone to breakage.
Too many humectants can cause excessive frizz and tangling, especially in humid conditions.
BE ECO formulas are designed to restore and maintain this balance, adapting to different hair types and needs.
Sustainable Packaging – Less Waste, More Responsibility
BE ECO is not only about what’s inside the bottle — it’s also about how it’s made.
- Packaging made from sugarcane-based materials, supporting renewable resources
- Forest Film labels, produced from responsibly managed wood waste
- Designed according to less-waste and sustainable development principles
This reflects the brand’s commitment to reducing environmental impact while delivering professional-grade hair care.
Our Mission: Beauty in Harmony with Nature
BE ECO represents a new approach to hair care — one where performance, responsibility and awareness go hand in hand.
Inspired by nature and created for modern, conscious consumers, BE ECO products help:
- Solve real hair problems across different hair types
- Support healthy hair routines based on knowledge and balance
- Protect the planet through responsible choices
Enter the world of conscious hair care with BE ECO by Mila Professional and discover how balanced formulas and natural ingredients can truly transform your hair — and the way you care for it.
BE ECO is part of the 👉Mila Professional portfolio, a professional hair brand offering advanced colour, care and styling solutions for salons and conscious consumers.